Customer Service Articles Library

Customer service articles in general, support the idea that good customer service distinguishes those companies focused on long-term growth, versus those only seeking short-term increases in production.

When customers feel good about their overall experience, they’re more likely to return, buy more, and recommend your business to their family and friends. This is why it is imperative that you develop a culture within your business that celebrates employees that consistently deliver excellent customer service.

As the leader, it's your responsibility to make certain each employee on your team understands what is expected of them to ensure a great customer experience. Furthermore, it's up to you to identify and fix any issues that might be at the root cause of service failures. 

While it may be true that customers are more forgiving when a small problem arises, provided the issue is quickly resolved, they won't continue to be forgiving if they see this as a recurring issue. 

Furthermore, it costs a business between five and ten times as much money to attract a new customer as it does to retain an existing one. So it makes perfect business sense to keep your clients happy by serving them well each and every time they visit your establishment. This is true for both traditional storefronts or online business websites.

To ensure quality customer service is top of mind with every team members, leaders should measure customer satisfaction on an ongoing bases. Provide customers multiple ways of providing their feedback. This could be in the forma of a new customer survey, an annual customer satisfaction survey, providing a suggestion box, etc. Manage customer feedback closely and always follow up immediately on customer complaints. 

Lead by example and your team members will follow. We hope you'll check out our collection of customer service articles provided below. 

If there is a customer service topic you are interested in learning more about, but do not see it covered here, please let us know. 

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